Set Design for ELLE Decoration

Foldability collaborated with ELLE Decoration to create the set design for the cover of their December issue. Two variations of the design were made, one in lighter tones and one with a darker theme and interior setting. In total, 70 snowflakes were made and each one was folded by hand using a luxurious pearlescent paper from Fedrigoni. The ELLE logo was also made entirely from paper and laid out very precisely by hand. Please find below some behind the scenes images from the shoot along with videos of the cover being made. Art Direction by Tony Peters and photography by Nick Rochowski. The snowflake designs are now available to buy as Christmas Decorations from our shop.

Elle decoration december issue 2015
Elle decoration december issue 2015
Elle decoration logo paper art
Paper art and set design for elle decoration
Paper art and set design
Elle decoration logo paper art
Set design behind the scenes for elle decoration
Elle decoration logo set design